AVATAR - The Way of Water

Created in close partnership with James Cameron and his creative team, this collection captures the bioluminescent beauty of Pandora’s oceans. Signature styles were reimagined with glow-in-the-dark elements inspired by Avatar: The Way of Water.

Built using sustainable materials—vegan suede, organic cotton canvas, and recycled rubber soles—the designs reflect both brands’ shared commitment to environmental responsibility. The collection was even featured on The Tonight Show with Jimmy Fallon, earning global recognition for its cultural relevance and design impact.

At DesignStep, this project reflects our core philosophy: blending innovation and sustainability through purposeful storytelling and product design that connects on every level.