Campaign Direction and Collection Planning for PANTONE Color of the Year

​Each year, the PANTONE Color Institute identifies a hue that encapsulates the prevailing cultural and societal mood, influencing design landscapes globally. For five consecutive years, this exclusive partnership with PANTONE has positioned the brand as the sole footwear collaborator selected to embody the annual Color of the Year (COY). This collaboration not only underscores a commitment to innovative design but also highlights the profound influence of color in capturing the zeitgeist and steering design trends across industries.​